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Published on October 7th, 2010 | by rubyskyepi

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To Do Lists

Big Chill Ruby rehearsalI’m sitting down to a huge to do list this morning.  Things have gotten kicked up a notch on the post, website and social media fronts.

I’ve seen cuts for six episodes.  ADR, spotting and mixing dates are on the calendar.  We’ve had to make some style decisions about the episodes that had us questioning the very values and concepts that brought us to this project.  I will talk more about those values in another post, but in the end, Kelly and Kerry and I have come back to the basic underpinnings of the project.  We still believe that kids are smart, that they want rich story environments and that you don’t have to trick them with visual effects and jolts per minute to get their attention.

Editing and post have been challenging, but ultimately satisfying and I like how things are turning out.

Our website design is done and so is most of the build.  We’re busy amassing content to populate it.  That’s a huge job.  Among other things, we’re putting together all the bios and photos of cast, crew and characters.  Early this afternoon, we’re deciding on official pictures for each of our characters – for the site and for promotional purposes.

Hailey and Ruby sister loveThen we roll right into a social media session where we’ll arc out our strategy for pre-launch, launch and roll out.

I have many deliverables for today.  First, I need to create a Flickr set which will feed into the new website.  Then I will go through the character descriptions that Julie drafted and do a quick pass so they are ready for upload as soon as we pick pictures.  I have to craft what Karen is calling a “Creator’s Statement” which is a sort of mission statement for the project.  Over the long weekend, I’ll grab Julie and we’ll write episodes synopses.  Oh yeah, and there’s ADR to write.

All this between looking at cuts and juggling other responsibilities.  It’s a lot, but it’s incredibly fun and gives me an excellent reason to swill coffee all day long.

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